Month: February 2026

Walk into any mall activation today, and you’ll notice something different from five years ago. Where there used to be simple product displays and brochure-handing promoters, you now see AR-powered experiences, gamified engagement zones, and brands proudly showcasing their sustainability initiatives. The BTL marketing landscape isn’t just changing, it’s undergoing…

You’ve probably walked past a product demo in a mall, participated in a contest at a local fair, or received a free sample that made you curious about a brand. That’s BTL marketing at work and when done right, it doesn’t just grab attention. It creates conversations, builds trust, and…