Building a Stronger Presence: UltraTech Cement’s BTL Campaigns in Gujarat
In the ever-evolving construction industry, brand visibility plays a crucial role in customer trust and recognition. UltraTech Cement, in partnership with 4Phase Media, executed a series of BTL (Below-the-Line) advertising campaigns across Gujarat, transforming everyday spaces into powerful marketing assets. From wall paintings to hoarding installations and large-scale outdoor branding, these initiatives ensured UltraTech Cement remained a dominant name in the market.
Transforming Walls into Brand Canvases
Wall painting is an art that merges creativity with advertising. As part of UltraTech Cement’s BTL Wall Painting Campaign, skilled artists painted high-traffic locations across Gujarat, turning ordinary walls into impactful brand statements. These vibrant and strategically placed murals strengthened brand recall among consumers.
Strategic Dealer Hoarding Installations
To support dealer visibility and enhance brand presence, UltraTech Cement executed dealer hoarding installations across multiple locations in Gujarat. These large-scale hoardings were strategically placed to ensure maximum visibility, reinforcing UltraTech’s presence in the construction ecosystem.
Outdoor Advertising: Wall & Tank Paintings
UltraTech Cement also rolled out an extensive wall and tank painting initiative, covering an impressive 55 lakh sq. ft. of wall space and 12 lakh sq. ft. of water tank surfaces. This large-scale campaign amplified brand reach, ensuring UltraTech’s message was seen by potential customers across Gujarat.
By leveraging high-impact BTL strategies, UltraTech Cement successfully strengthened its market presence, turning everyday structures into lasting brand assets. 4Phase Media is proud to have executed these campaigns, ensuring UltraTech Cement continues to stand tall in the industry.
