PITAARA & CHIPSEEZ SOCIETY ACTIVATION

Pitaara & Chipseez (Part of Desai brothers limited)

As a brand Pitaara & Chipseez wanted to penetrate in societies across Mumbai & Pune during Ganesh Chaturthi 2021

They wanted a team to who can not only design a campaign which will reach out to their TG (Parents & majorly kids) but also execute the laborious campaign which help to imprint the brand in the mind of the TG

45 societies were targeted across Mumbai and Pune – (6-7 societies per day) in a period of 7 days

Team 4Phase Media designed the entire campaign

Each day activations were conducted in 5-6 societies simultaneously across Mumbai & Pune

Each society had various competitions conducted like drawing competition, sports day, musical chair & talent show (on the same day itself)

4Phase Media made sure the activity gets executed smoothly reaching out all the objectives set by the brand