Zee5 & SUGARBOX Bus Depot Activation

Zee5 & SUGARBOX Bus Depot Activation

What is Sugar box ?

  • SugarBox’ is a device which creates zones, using closed loop Wi-Fi system available, providing seamless streaming service sans mobile data

What is POC activity ?

  • Sugarbox tied up with Zee5(OTT platform) putting their devices in multiple buses traveling from Rajkot to Pune and Pune to Rajkot with an objective to give travelers a never before experience of seamless surfing and content consumption on Zee5 app without using their mobile data even in remote areas like ghat and highways where mobile data doesn’t work at all

What was the expectation of Sugarbox & Zee5 from POC activation –

  • Brands needed an agency who could make sure all the major touch points are covered during the activity where agency would place two representation at each major touch point s educating the TG about Sugar devices placed in the bus and how they could use Zee5 by connecting to Sugarbox at the same time they also wanted 1 representative in each buses who will commute through out the journey interacting with each commuter and educating them about the campaign
  • Team Sugaxbox and Zee5 also needed data of each TG traveling in the bus
  • Team 4Phase Media made sure all the objectives were covered as demanded by the clients