JAPFA INDIA PUNE LOOKWALKER ACTIVITY

Japfa India is a one o 27 year old organization but in this 27 years they never tried BTL activations as they also served B2B.

Since last 2 years Japfa India decided to start catering on B2C platform. As BTL was a new universe for Japfa they wanted a team who could ideate & execute BTL activation for them for their new product BCAM (Best Chicken & Meat)

Japfa has multiple offline store across Pune and they needed a team who could ideate & execute BTL campaigns across Pune in the minimal budget

Team 4Phase Media came on board and made sure accurate BTL planning to be done for the brand with execution in the most minimal budget With 400 societies activation currently getting executed across Pune